Generali Switzerland has partnered with Indian IT services company Tata Consultancy Services (TCS) for the launch of a digital customer portal, MyGenerali.

MyGenerali is part of Generali Group’s ongoing business model transformation.

TCS was selected by Generali Group for the development of a platform which can better engage with its customers.

Generali Switzerland chief marketing officer Roger Stieger said: “At Generali we want to strengthen our customer proximity and our new customer portal is a very important interaction tool to achieve this.

“With TCS, we have found a partner supporting us by realizing our visionary ideas. The first step is done; many more are still to come.”

The digital transformation, as per the insurance group focuses on using multi-channel customer portal and mobile app which have been designed and developed to meet the company’s mobile hub standards.

MyGenerali customer portal and the app are now available on iOS App Store and Android Play Store and also through a dedicated website. TCS claims that it has focused on easy access with on-boarding and login for all existing retail customers.

The app allows Generali customers to view all their insurance policies, along with premium payments and claim notifications. Customers can also request quotations for new policies and save them for future use.

According to Generali Group, the transformation comes at a time when digital technology has caused significant disruption in the insurance market, combined with increasing data regulations and the rise of technology startups have resulted in modernization of IT structures of insurance companies to better serve their customers.

TCS Switzerland country manager Heinz Gehri said: “The insurance industry is currently going through one of the most exciting transformations in recent times. As the momentum of the Fourth Industrial Revolution continues across the financial services world, digital technology is playing a vital role in shaping how businesses operate and serve their customers.

“Adopting a Business 4.0 mindset is vital when re-imagining your operating model or product offering, so we’re delighted to have supported our long-time partner Generali in developing an innovative, industry-leading customer portal that is going to further improve the experience of Generali’s customers, and will give the company an edge in the highly competitive industry.”

Image: Generali Switzerland’s building in Adliswil. Photo: Courtesy of Assicurazioni Generali S.p.A.