First Resource has been assisting its dealer partners to better serve their valued clientele by providing strategies around F&I performance management, sales training and F&I product solutions

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Brown & Brown acquires of First Resource. (Credit: FreeDigitalPhotos.net/adamr.)

J. Scott Penny, Chief Acquisitions Officer of Brown & Brown and James Nelson and Lynn Meyer, the owners of First Resource, (First Resource), announced that Brown & Brown Dealer Services (BBDS) has acquired substantially all of the assets of First Resource.

Since 2004, First Resource has been assisting its dealer partners to better serve their valued clientele by providing strategies around F&I performance management, sales training and F&I product solutions. James and Lynn will continue to lead the First Resource operation from New Braunfels, Texas. First Resource will become part of Brown & Brown Dealer Services, which operates under the leadership of Mike Neal.

Mike stated, “James and Lynn have been involved in the auto F&I industry for over 25 years. James, Lynn and the First Resource team bring valuable depth and experience to our BBDS operation. First Resource, working with Tony Fincannon, will continue serving our dealer partners in the great state of Texas and throughout the southwest.”

Source: Company Press Release