Ethos, a company offering ethical life insurance, has secured series B financing of $35m led by Accel, an early and growth-stage venture capital firm.


Image: Ethos secures series B funding led by Accel. Photo: Courtesy of rawpixel/Unsplash.

Additional participating investors include Google Ventures (GV), previous investors Sequoia Capital and Arrive, a subsidiary of Roc Nation, and a debt facility from Silicon Valley Bank.

Accel partner Nate Niparko will join the Ethos board of directors and GV General Partner Tyson Clark will become an advisor to the company’s board.

Ethos is the leader in life insurance innovation, processing thousands of customers and applications every month. Ethos has simplified and modernized life insurance through its proprietary technology to better serve American families. The company has seen robust growth this year, with revenue, customers and applications growing by more than 400% in just the past four months.

Accel partner Nate Niparko said: “The life insurance industry has had a product and reputation problem for a long time. Ethos takes a technology-first approach to eliminate friction from the applications and claims process for its customers and has built a brand that people love and trust.  We’re excited to partner with Peter, Lingke and the rest of the Ethos team to help modernize life insurance.”

The new round of financing – which brings Ethos’ total funding to more than $46m – will help the company serve growing demand from customers, and accelerate its mission to transform the $955bn life insurance market into a more modern, digitally-driven industry.

Ethos CEO and co-founder Peter Colis said: “Ethos is proving that life insurance is something that can be bought by consumers, and not sold. We are proud to partner with Accel, Sequoia and GV on our mission to make simple, ethical life insurance.”

The process for getting a life insurance policy on Ethos is fast, easy and inexpensive, turning a process that was once like going to the DMV to more like shopping online. Using Ethos, most people can apply and qualify for a policy after a ten-minute application versus the ten weeks it takes through a more traditional process. There is always a non-commissioned licensed agent available to give unbiased guidance.

By applying data science and predictive analytics to determine an individual’s life expectancy, more than 99% of Ethos customers have required no medical exam or blood test to get a policy. The company partners with life insurance industry leaders, including Assurity Life and Munich Re, to help deliver quality life insurance products to its customers.

Source:  Company Press Release