Fireman’s Fund Insurance (FFIC), a property and casualty insurance provider, has appointed Juliene Conway as the chief marketing officer (CMO) replacing Eleanor Barnard.

Conway, in her new role, will lead the market management team as well as be responsible for agent and policyholder intelligence, innovation, marketing and communications.

Barnard, who is currently chief Distribution, sales and marketing officer, will be retiring from Fireman’s Fund and continues to be available on special projects.

Prior to Fireman’s Fund Insurance, Conway served as senior marketing leadership positions at Wells Fargo Funds Management, Wachovia Evergreen Investments, Ameriprise Financial, Fidelity Investments, and HSBC.

Fireman’s Fund Insurance company president and CEO Lori Fouche said Conway is a key addition to the company, who brings a wealth of marketing experience and knowledge critical to the company’s success.

A member of the Allianz Group, Fireman’s Fund was founded in 1863 and provides personal and commercial insurance products backed by industry-leading claims and risk management solutions.