Zurich has named Vinicio Cellerini as chief executive officer (CEO) of global corporate in the UK (GCUK), effective August 1, 2012.

Cellerini will replace Ann Haugh who has been named as chief of staff for Zurich Insurance Group effective 1 August 2012.

In his role, Cellerini will be responsible for strengthening GCUK’s market position in corporate business.

Based in London, Cellerini will report to Fredrik Rosencrantz, CEO Global Corporate in Europe.

Rosencrantz said, "His breadth of experience and understanding of the complex needs of our customers across the globe will be instrumental in ensuring Global Corporate is in a position to continue leading the UK market and to meet the challenges ahead."

Since 1986, Cellerini has been at Zurich and worked in a variety of underwriting and management roles, including leading Zurich’s agency network in Switzerland.

He will remain a member of the executive management team of global corporate in Europe.