Wholesale Trading Co-Op Insurance Services (WTCI), a California-based privately-held wholesale broker, has appointed David Bamford as new vice president and casualty broker.

Based in San Francisco office, Bamford will join WTCI from Santa Maria & Company, where he specialized in retail property and casualty risk analysis for small to midsize companies.

Prior to his tenure as a retailer, Bamford held wholesale casualty positions at Tri-City Brokerage and Heath Insurance Brokers.

During Bamford’s 20 year career, he has developed expertise in the hospitality, real estate, manufacturing and construction sectors.

WTCI managing director and chief operating officer Kris Bauer said David Bamford’s experience as both a retailer and wholesaler truly complements WTCI’s retail-centric, customer service model.

"David is acutely aware of the daily challenges retailers face in serving their customers and how to effectively respond to their needs and meet expectations," Bauer said.