Willis Group Holdings, the global insurance broker, has appointed Luis Maurette as regional chief executive officer of its Latin American operations.

Based in Sao Paulo, Brazil, Maurette reports to Tim Wright, who was named CEO of Willis International.

Maurette comes to Willis from Liberty Seguros Brazil, Liberty Mutual Insurance’s Brazilian company where he served as president and CEO for the last 10 years.

Maurette’s hire follows another senior appointment in Latin America when Seth Peller was named CEO, Willis Argentina in September, signaling a push for further growth in the region.

With key leaders like Maurette and Peller in place, Willis International CEO Tim Wright and Chairman Sarah Turvill will look to capitalize on the economic power shift from developed to developing nations.

Willis International comprises 5,000 Associates in more than 100 offices in over 40 countries in Europe, Middle East, Latin America, Asia Pacific and Africa.