Recent research proves that more than 60% of people have difficulty understanding their health insurance plan options and nearly 40% feel they picked the wrong plan after enrollment.

To bring transparency and simplicity to the changing health insurance market, Walmart is working with to launch Healthcare Begins Here, an in-store program designed to educate customers on health insurance options., an online health insurance comparison site which is an independent licensed health insurance agency, will provide a resource that brings Walmart customers unprecedented access to health insurance information and enrollment support. also manages relationships with licensed insurance agents, enabling customers to compare coverage options and enroll in the plan that is right for them whether that be a Medicare plan or Public Healthcare Exchange plan through online, phone and in-store services.

"Walmart has long been known for innovation in health and wellness, and we’ll never stop delivering new products and services to the 140 million people who visit our stores each week," said Labeed Diab, senior vice president and president, Health & Wellness, Walmart U.S.

Since 2005, Walmart has hosted insurance agents from individual insurers in stores to answer questions and enroll customers in specific healthcare plans. Healthcare Begins Here, through, takes this offering to the next level in response to customers who wanted more options to choose from. offers access to more than 1,700 plans from 12 leading carriers including Aetna, Cigna, Humana, UnitedHealthcare and participating Blue Cross and Blue Shield companies.

2,700 Walmart stores will be staffed by independent, licensed health insurance agents from that can help customers enroll in certain health insurance plans. Agents can also help provide education and guidance on other insurance options.

Enrollment can take place during the Medicare open enrollment period from Oct. 15, 2014 through Dec. 7, 2014. offers access to thousands of Health Exchange plans from more than 300 leading carriers.