Valen Technologies has appointed Jim Haley as the new chief marketing officer, who will oversee the company’s sales and marketing initiatives.

Mr Haley will report to Dax Craig, CEO of Valen. He has been a founder, president, CEO and CMO of Taliant Software. He led the team in the development and delivery of the PowerComp insurance suite.

Recently, Mr Haley served as president and CEO of IC2E International, a technology company which builds and delivers a collaborative tool targeted at the healthcare and insurance markets.

Dax Craig, CEO of Valen Technologies, said: I have known Jim for many years and have always admired his industry and technology knowledge and experience, as well as his sales and marketing know-how. It’s an exciting time for Valen and our predictive analytics solutions. Predictive analytics is fast becoming a must have for every insurer as they look for new and innovative ways to maximize market share and deliver exemplary customer service.

“We are proud that Valen has played such a significant role in the industry’s education and adoption of predictive analytics, and our intent is to continue to help the industry broaden and deepen its application of analytical tools and solutions.

Valen Technologies enables insurers to improve underwriting and premium audit results through its hosted predictive analytics solutions, UnderRight and AuditRight. It combines clients’ data with historical risk, firmographic and econometric information in its XData and ValenNetworks databases and uses the data to build, deploy and monitor models for improving underwriting and optimizing premium audit processes.