, an independent price comparison and switching service, has launched a new life insurance comparison channel.

The service will enable consumers to search the whole of the life insurance and critical illness market to help them find a competitively priced policy to suit their needs.

In many cases customers who apply and complete the medical underwriting questionnaire online will be able to place their policy on risk within 24 hours. However, there is also an ‘Express Underwriting’ telephone service which enables some customers to get immediate cover.’s new service will not offer current costed cover, policies where a customer’s life insurance premium increases with age, as with such cover there is a risk that consumers will not understand the total cost of the policy over its full term.

According to the company, the new life insurance service will display the key features for each product, from each provider, so consumers will not have to go through to the provider’s website to obtain further information.

Throughout the application process, consumers are continually reminded of the importance of providing full and accurate medical details in order to ensure that the policy is valid in the event of a claim.

The ‘Express Underwriting’ service is being provided by’s partner, Direct Life and Pension Services. This service supports full disclosure as well as aiding the customer through the whole underwriting process, whatever their preferred application route.