Property and casualty insurance holding company United Insurance (UIHC) has appointed Jay Williams as its vice president of Marketing and will be responsible for the Company’s sales and marketing efforts.

With over 30 years of executive experience in all aspects of the insurance industry, most recently Williams served as president of Florida-based Bankers Underwriters and was responsible for running multi-million dollar organizations including marketing, budgeting income and expenses, relationship management, mergers and acquisitions, personnel management, and sales management.

United chief executive officer John Forney stated, "His background in operations, marketing, underwriting and education give him a unique, rounded perspective which will enable him to make immediate and significant contributions to the growth at United."

Having started his career in 1979, Jay served in various new business development and marketing roles for a number of Florida-based insurance agencies and moved to become part of the education staff of the Florida Association of Insurance Agents in 2001.

Williams served as managing director for FAIA Member Services (FMS) in Tallahassee, from 2003 to 2009, where he was responsible for running the "for-profit" subsidiary of the Florida Association of Insurance Agents.

At Bankers Financial, Williams was responsible for creating and overseeing strategic business planning and budgeting, resulting in increases in written premiums and revenues for the company.

Williams is also a highly respected authority on agency E&O loss control, formerly serving on the Independent Insurance Agents & Brokers of America’s (IIABA) Loss Control Working Group for a number of years and the Professional Liability Committee that oversees the national Big I E&O program.

He also serves on the faculty of IIABA’s Virtual University "Ask An Expert" program and as an insurance expert for consumers on