To help insurance customers reduce driving risk and lower vehicle operating costs

The Hartford Financial Services has entered into a two year non-exclusive strategic alliance with GreenRoad.

The alliance between GreenRoad and Hartford Ventures, a division of The Hartford, is expected to focus on opportunities to use GreenRoad’s products and technology-based service to help The Hartford’s insurance customers improve driver safety and lower their overall vehicle operating costs.

The company said that GreenRoad helps commercial fleets, insurers and consumers measure, improve and sustain driving behavior through the use of in-vehicle feedback, coaching, web-based reporting and risk analysis tools.

Jacqueline LeSage Krause, vice president of innovation and corporate venture capital at The Hartford, said: “The Hartford is committed to an open innovation model of working together with strategic external partners to develop and bring to market creative solutions that meet the unique needs of our customers. We’re pleased to be working with GreenRoad as part of this effort.”

Eric Shishko, senior vice president of global insurance businesses at GreenRoad, said: “We are pleased to be working with The Hartford, a leading insurance carrier that shares our commitment to driving safety. Through this strategic alliance, GreenRoad and The Hartford will define how GreenRoad’s technology can be used to address the specific needs of The Hartford, its customers and the insurance industry overall.”

Through its Hartford Ventures division, The Hartford identifies and teams with private companies with expertise in areas of key strategic importance to the insurance industry.