Tesco Personal Finance announced that it will offer free winter sports cover, on the purchase of any policy of eight days and over, including annual policies.
The offer is valid until the February 6, 2008. This puts the cost of a European annual insurance policy for one adult, with winter sports insurance included, at GBP41.50.
Allan Burns, head of travel insurance at Tesco, said: At this time of year everyone is thinking about their upcoming ski holidays and by using our offer, people can save money on what is one of the most expensive sports around. By purchasing our annual product they can easily take advantage of any extra last minute deals in the knowledge that they will still be covered.