Swiss Life has announced that it will open its new branch office in Singapore, on April 8, 2008.

Swiss Life said that the move will enable it to benefit from growth opportunities in Asia within the rapidly expanding global market in structured insurance solutions for international high net worth individuals.

The product portfolio comprises concepts for private placement life insurance and combines individual asset management with retirement planning. Swiss Life will co-operate with private banks and independent asset managers to sell these products.

The branch in Singapore will be headed by Thomas Vonrueti, who will lead a team of seven in the start-up phase.

Bruno Pfister, international CEO of Swiss Life Group, said: The Asian market offers great growth potential in this attractive segment. The new location represents an important addition, enabling us to serve our customers from three competency centers in the future.