SeeChange Health has launched a new value-based health insurance company in California, offering personalized, value-based health plans that provide incentives to encourage individuals to play a role in health management and enhance quality of life.

The company said that it offers new insurance designs to the employer group market. The plan will be available initially in Fresno, California, but the company plans to expand their offering to Los Angeles, San Diego, Bakersfield, Monterey, Sacramento and San Francisco in the coming months.

According to SeeChange Health, it has designed the benefit plans to encourage individuals to see their doctor. It covers preventive examinations, including cancer screenings and associated lab tests, at 100%.

In addition, the company also rewards its members with financial incentives for completing health actions necessary for managing chronic conditions, such as diabetes, asthma and coronary artery disease.

Martin Watson, CEO of SeeChange Health, said: “While the nation debates the merits of a national health care plan, the elephant in the room is who is going to pay for it. With our new plan, we are effectively showing that you can lower health care costs and improve the quality of care while you’re doing it.”