To fully harness the potential of the Bahrain market

RSA Bahrain, a part of the UK-based RSA Group, has appointed Rakesh Nayar as the company’s new CEO for the Kingdom of Bahrain.

In his new role, Mr. Nayar will be responsible for driving forward the company’s growth strategy and revamp the business model to fully harness the potential Bahrain market provides.

Mr. Nayar has been with the RSA Group for over six years, of which the last three have been in the Middle East. During this period, he has held various roles predominantly in sales, marketing and customer management, with the most recent being head, sales & distribution, for RSA UAE operations.

Paul Holmes, CEO of RSA Middle East, said: “Having shown great skill in leading a highly successful sales & distribution team in the UAE, Mr. Nayar has demonstrated the necessary skills and commercial acumen for his role as the new CEO for Bahrain. Over the years he has developed considerable experience and expertise in the insurance industry and has been instrumental in solidifying RSA’s relationships with its partners and employees in Middle East. We are extremely confident in his abilities and look forward to seeing him grow in his new role.

Mr. Nayar said: “I’m proud to be leading RSA operations in Bahrain. We are associated with high standards of integrity and professionalism coupled with international technical expertise and knowledge. It is a privilege to join the Bahrain team at this challenging economic times and I’m keen to drive the business forward by taking advantage of the opportunities that exist in this market and to align our strategies with the wider RSA Group’s agenda to drive sustainable profitable growth.”