RPM Direct, an insurance marketing firm, has appointed Jim Arslan as the new executive vice president of data services.

In his new role, Arslan will be responsible to provide pragmatic credit based and invitation to apply data sources to the company’s client roster.

Previously, Arslan served for data marketing firm Masada Group Technologies in 2006 as COO where he continued to work with insurance clients to enhance their direct mail and e-mail efforts.

Prior to that, Arslan spent eight years with TransUnion in different roles leading to his ascension as vice president and general manager.

RPM Direct co-founder Peter Pala said that Jim Arslan is a knowledgeable professionals in the data field, and his experience in the insurance marketplace brings an advantage to the company.

“Our vision is to create the very best assembly of talent and capabilities in the direct response marketing sector and the addition of Jim to our team is a major step in that direction,” Pala said.