Prudential Financial has announced that it is partnering with BB&T Insurance Services to offer MyTerm, an immediate issue term life insurance policy available through the internet, to its customers.

Prudential has said that its MyTerm is a new term life insurance product designed to be attractive to the mass middle market consumer. Customers have to choose from a 10, 20 or 30-year level term life insurance policy with face value between $50,000 and $250,000.

MyTerm is not available in all states of the US. MyTerm is issued by Pruco Life Insurance Company except in New York and New Jersey, where it is issued by Pruco Life Insurance Company of New Jersey.

Jim Avery, president of individual life insurance business at Prudential, said: MyTerm provides a fast, easy and convenient way for many consumers to select a high-quality life insurance product that’s well suited for their needs and fits within their budget.