UK-based Prudential has appointed Stephen Whitehead as its group communications director, who will hold group-wide responsibility for all external and internal communications. He will join Prudential by the end of 2007 and be a member of the group executive committee reporting to the group CEO, Mark Tucker.

Mr Whitehead joins the company from Barclays where he is currently group corporate affairs director, a role he has held since 2005. Prior to this he was group corporate affairs director for Allied Domecq before its acquisition by Pernod Ricard. Over his 23-year career Mr Whitehead has held senior and global policy, public affairs and communications positions at Diageo, Eli Lilly and GlaxoWellcome.

Mark Tucker said: I am truly delighted to welcome Stephen to the Prudential. His proven skills and leadership qualities will greatly enhance our communications capabilities. He will be a great addition to our leadership team in delivering our continued growth and success.

Mr Whitehead said: I am very excited at the prospect of joining Prudential. Under the leadership of Mark Tucker the organization is undergoing significant transformation in terms of performance and reputation globally and I am greatly looking forward to contributing to this upward momentum.