Prudential Financial has appointed Kara Segreto as new chief marketing officer for Prudential Retirement.

As a chief marketing officer, Segreto will oversee the development and execution of Prudential Retirement’s marketing programs that support the organization’s overall strategy and plans for its defined contribution, defined benefit, stable value, retirement income, retirement plan strategies, pension risk transfer, and non-qualified benefits lines of business.

Segreto will be responsible for teams that develop and deliver: marketing, brand, and promotional strategies and campaigns in support of Prudential Retirement’s business initiatives; marketing and participant communications and educations programs for clients and intermediaries.

The responsibilities also include market research and competitive intelligence; and e-commerce strategies and tools for general market outreach and for plan sponsors, participants, and intermediaries.

During Segreto’s career with Prudential, she has held a number of marketing positions specializing in project management, product positioning, program strategy, and communications development.

Prior to that, she led Prudential Retirement’s Integrated Marketing & Strategy and was director of Participant Programs, among other leadership roles.