UK-based motor insurer Provident Insurance has joined the motor panel of Equity Insurance Partnerships (EIP), the affinity business of Insurance Australia Group (IAG).

Halifax-based Provident will now underwrite private motor policies for EIP’s affinity partners, as reported by Insurance Times.

Provident broker distribution head Sue Coffey said Equity has a record of building successful collaborations with high profile brands and joining the panel will broaden its distribution in the affinity insurance market.

EIP’s insurer relationship manager Jill Ritchie said the addition of Provident broadens EIP’s offering for the policyholders and also strengthens the platform for building desired panel.

Provident Insurance provides competitive car and commercial vehicle insurance products throughout the UK, including Northern Ireland through s network of 3000 insurance intermediaries.