New research from has found that price is everything for its users when it comes to shopping for car insurance.

Of those questioned, 57% said that price was most important to them, and the level of cover was considered less important with only 19% of the vote. The research also found that a courtesy car is paramount to 5% of those who voted.

Of equal value to voters on the poll, with 2% each, was breakdown cover, a discounted rate for partners, a low excess and a protected no claims bonus.

The study also found that some aspects of car insurance are of no interest at all for users. An important aspect for one participant was a lack of overseas call centers, a feature that has caused controversy in the past. Another user appears to have missed the point stating having a car as the most important aspect of shopping for car insurance.

James Caldwell, director of, said: Motorists should be careful choosing their car insurance by price alone, the cheapest car insurance is not always the best and there are other aspects to be taken into consideration.

I would advise anybody shopping for car insurance to compare deals not just on price but also policy features, some of which may be outlined in the small print.