The PR1MACARD Prepaid MasterCard has introduced select accidental death and accident hospital benefits to all active PR1MACARD cardholders through the Chubb group of Insurance Companies. The card is issued by Palm Desert National Bank and distributed through program manager Branded Marketing.

As part of the offering, all PR1MACARD prepaid mastercard cardholders will be automatically insured through Chubb for up to $25,000 against accidental loss of life, limb, sight, speech or hearing. In addition, they will receive insurance benefits that will cover hospitalization stays due to an accident for up to 14 days, subject to a per diem maximum.

Anthony Uva, chief marketing officer at Branded Marketing, said: “In addition to lacking traditional banking relationships, unbanked consumers have typically not had easy access to affordable everyday services, including health insurance benefits and services that enable them to stay connected to their loved ones.

“By partnering with Chubb to offer cardholders automatic insurance benefits at no additional cost to them, we are able to further address the unique financial issues faced by these hard-working consumers and continue to build on the benefits they receive with the Primacard.”