California-based PowerGuard Specialty Insurance Services has appointed Rex Lyon as vice president.

In his new role, Lyon will direct initiatives across all distribution channels, working with retail brokers, project developers, alternative energy investors and others across the country to promote and manage new business opportunities for the PowerGuard team.

Lyon with 12 years of insurance industry sales and sales management experience, will be responsible for leading the firms sales initiatives in both the solar and wind energy sectors.

He will be based in PowerGuard’s California office and will report directly to managing principal, Mike McMullen.

Before joining PowerGuard, Lyon worked for retail insurance broker Barney & Barney in San Diego, California, where he was director of program sales.

He began his insurance career in 1999 with Universal Underwriters/Zurich, where he held a range of sales management, production and account management positions.