PMA Capital, an insurance holding company, has hired Jennifer Johnston as the new senior vice president and chief strategic marketing officer of the company.

Ms Johnston is responsible for strengthening brand awareness and value associated with PMA Capital and its subsidiary companies and the articulation of the brand to PMA’s diverse customers.

Prior to joining PMA Capital, Ms Johnston was vice president of marketing at Unisys, where she was responsible for worldwide marketing within global industries, including financial services, the public sector, and commercial industries.

Ms Johnston holds a Bachelor of Business Administration degree with a major in marketing from Bishops University, and a social sciences degree from Champlain College. She has also graduated from the University of British Columbia Faculty of Commerce MBA Residential Program for executive development.

Vincent Donnelly, president and CEO of PMA Capital, said: Jennifer’s extensive background in strategic marketing for service businesses outside of the risk management sector will provide PMA with added expertise and innovative perspective in articulating our strong brand to the marketplace and expressing how the PMA brand brings value to our distinct customer constituencies.