Oxford Life Insurance, a Phoenix-based life insurance company, has launched its new Medicare Supplement product portfolio. The company plans to market Plans A, C or F, and N in more than 35 US states.

According to the Oxford Life, Medicare Supplement (or Medigap) is private health insurance and will help retirees fill the ‘gaps’ in coverage left by Original Medicare.

Oxford Life has selected Senior Market Sales as the national marketer for its Medicare Supplement products and will support agents currently contracted with Oxford Life and its affiliates for other products.

Don Smith, vice president and chief marketing officer for Oxford Life, said: Fast-rising health care costs have made Medicare Supplement insurance more important than ever to retirees. More than 10 million Americans already enjoy the benefits of Medicare Supplement plans, and with the oldest baby boomers about to start turning 65, that number is only going to increase. It’s an exciting time to be in the Medicare market.

Senior Market Sales’ history of successful product launches and their strong technology platform make them a solid fit for this program.