National Planning Holdings (NPH), a broker-dealer holding company and an affiliate of Jackson National Life Insurance, has reported a revenue of $167m for the third quarter of 2010, compared to $156m for the same period last year.

Reported sales for the third quarter were $3.36bn for the third quarter of 2010, compared to $3.59bn for the same quarter of 2009.

The revenue for the first nine months of 2010 was $510m, compared to $440m

for the same period of 2009.

Total sales recorded for the first nine months of 2010 were $10.58bn, compared to $10.49bn for the corresponding period of 2009.

NPH has said that its representative count fell slightly from the prior year period, the network’s year-over-year average productivity per rep is up nearly 21% as of 30 September 2010. The rise in productivity was driven in part by an increase in fee-based revenue among advisers.

NPH president and CEO Jim Livingston said the companys focus on sustainable growth has allowed NPH to achieve solid results throughout the volatility of the last business cycle.

“Advisers recognize the consistency of our approach in the areas of representative support and technology development, and they see NPH as a key to continued success in their business. Being responsive to our representatives’ needs has always been and will remain our primary objective and a fundamental part of our growth strategy,Livingston said.