Norwich Union, a provider of life, pensions and investment products, has appointed Anthony Rafferty as the new head of marketing for post retirement sector.

Mr Rafferty takes up the permanent role of head of marketing, post retirement, following a four-month spell as acting head. He originally joined Norwich Union as a consultant for the post-retirement division in January 2007.

Mr Rafferty will join the company from the Royal Bank of Scotland where he was commercial director for consumer finance, responsible for such brands as Direct Line and Lombard Direct.

Mr Rafferty said: The post-retirement sector is one of the most exciting, fast-moving areas of financial services in the current climate, so this role offers a fantastic opportunity to assess what products are out there and develop the best solutions for customers everywhere.