New York Life Insurance Company has appointed Don Salama as new senior vice president of Tampa direct marketing operations.

In this role, Salama report to Dick Mucci executive vice president and head of New York Life Enterprises.

Prior to his new role, Salama was chief strategy officer and senior managing director of New York Life Investments.

He also served as the head of New York Life Retirement Plan Services and was responsible for retirement plan services’ sales and marketing functions.

Previously, Salama has also held numerous management, sales and marketing roles over the last 20 years for a number of leading insurance companies, banks and mutual fund firms.