MedMal Direct Insurance has named David Kroupa as its new vice president of sales for the company, who will oversee the development, management and execution of the medical malpractice insurance sales strategies.

MedMal Direct chief executive officer Butler Ball said, "David has long been one of Florida’s top MPL insurance agents and is well-respected in the industry."

"As a businessman who has built his career and reputation as an independent insurance agent, it speaks volumes about our distribution model and our continued success that David would choose to join our team," Butler added.

David Kroupa has more than 25 years of experience in medical professional liability insurance to physicians and surgeons, the health insurer said.

MedMal Direct Insurance, a stock insurance company, caters medical malpractice insurance directly to the physicians without the use of independent insurance agents or brokers.