The Main Street America Group has promoted Steve Peeters, who currently leads the firm's commercial lines business, to the role of senior vice president and will now head the firm's product operations function.

In his new role, Peeters, will lead the product operations unit in addition to staying head of commercial lines, and will continue to report to the company’s chairman, president and CEO Tom Van Berkel.

Mr Peeters joined the company in February 2010, from Jacksonville-based Zurich Insurance Services, where he was president and COO.

Prior to that, he also served at several executive roles at Zurich North America and Hartford Financial Services.

Berkel said that Steve has made an efficient impact at the company since he came on board six months ago to head commercial lines unit, and his strong track record of leading profitable insurance operations is why the company want him to run its new product operations function.