Liberty Life Insurance Company, a subsidiary of Athene Holding, has hired Eric Lund and Keith Pinkley as VP/relationship manager of the fixed annuity carrier's national sales team.

Lund, with responsibility for the western region, brings more than 25 years of experience in regional and national sales management, business development and product wholesaling in the banking, brokerage and insurance industries.

Prior to joining Liberty Life, Lund served as SVP, sales and marketing for Maple Life Financial.

Pinkley, who will manage the southwest region, brings more than 20 years’ experience driving business development in annuity sales organizations with multi-channel distribution models.

Pinkley has held senior sales and business development positions at both Ameriprise Financial/Riversource and Met Life/Security First Life.

Lund’s Western Region includes the states of California, Nevada, Arizona and Utah and Pinkley’s Southwest Region includes Texas, Oklahoma, Louisiana, Arkansas, New Mexico and Mississippi.