Jenkins Athens Insurance Services has announced a repositioning of its brand and a new logo for the company with all of its services to be consolidated under the name Jenkins Insurance Group.

The consolidated brand will be introduced immediately for the company’s property and casualty insurance services. The benefits division, branded as Athens Benefits in the 1980s as part of a company expansion, will likewise operate with the Jenkins name beginning in early 2009.

Curt Perata, CEO of Jenkins Athens Insurance Services, said: Our brand emphasizes our values – integrity, commitment and placing the client interests first – which is what Jim Jenkins founded the company on more than 70 years ago.