Highmark, a provider of health insurance services, has launched Healthcare Visa Gift Card, which can provides an easy way for consumers and recipients to cover out of pocket expenses related to maintaining personal health and wellness.

Healthcare gift card can be used for a variety of purchases, including co-pays for doctor visits, prescriptions, vision care, dental care, health club memberships and elective procedures. The use of the card is limited to health and wellness merchants where Visa debit cards are accepted.

Kenneth Melani, president and CEO of Highmark, said: For more than 75 years, Highmark has been committed to providing innovative programs that address a spectrum of healthcare needs. The Healthcare Visa Gift Card is yet another innovation that will help a broad range of consumers.