Great American Financial, a member of the Great American Insurance, has appointed Bradley Wolfram as president of Texas-based Great American Supplemental Benefits (GASB), succeeding Billy Hill, who will retire at the end of 2010.

In this role, Bradley had responsibility for insurance operations related to GASB’s medicare supplement, long term care, life, cancer, annuity and other supplemental products sold by several agency channels including career and brokerage distributions.

Wolfram began his career with GASB in August 2006 as executive vice president and chief operating officer of the medical division of Ceres Group, a company acquired by Great American Financial Resources in August 2006.

He brings 25 years of industry experience to this role, having held leadership positions at Conseco, and Pioneer Life Insurance company.