UK-based Friends Provident International (FPI) has appointed Justin Howcroft as corporate sales director reporting to Bob Pain, international sales director.

In his new role, he will be responsible for developing FPI’s corporate global distribution strategy. Howcroft will join from the Friends Provident UK corporate management team.

Howcroft joined Friends Provident in 2004, after 16 years with Aegon, he has more than 23 years experience in corporate pensions, including asset management and marketing.

Pain said the corporate business is a key component of our growth plans. Justin’s energy and drive combined with his wealth of corporate experience gained in the UK market will help FPI to continue the expansion of international corporate platform in new territories and support the existing global team.