Friends Life, part of Friends Provident Holdings (UK), has relaunched its group protection proposition.

The new offering includes group life, group income protection, group critical illness and a flexible benefit offering supported by a range of added-value services aimed at promoting health.

These include an employer/employee assistance programme, Best Doctors and a 24-hour seven-days-a-week health information service provided by Bupa HealthLine.

Friends Life Protection managing director Steve Payne said Protection is central to Friends Life’s strategy. The firm has a significant market presence, and a strong new suite of group protection products to support all of its partners effectively.

Friends Life brings together companies that have been providing group protection for 55 years and have more than 600,000 customers and 6,000 schemes in force.