Farmers Life Insurance Company has appointed Rion Groves as vice president of life marketing. Mr Groves recently served as the executive director for the State of Colorado before becoming executive director of life marketing.

Mr Groves began his career with Farmers in May 1980 as a Sales Trainee. He has held numerous positions with increasing responsibilities in sales and marketing including division agency manager, regional sales education manager, regional agency and sales manager, AVP of market development.

Thomas White, president and CEO of Farmers, said: Rion has a wealth of knowledge and experience that he is bringing to the Life Marketing position. We are excited about having Rion in this new position having served in a number of increasing responsibility positions in sales, development and marketing operations.

“We are looking forward to his leadership in the new position to help Farmers Life obtain ambitious growth goals in the future. I offer sincere congratulations to Rion on his new appointment.”