Esurance, a direct-to-consumer personal auto insurance company, has initiated its auto insurance program in Tennessee. Individual drivers in the eastern US state will now be able to acquire personal motor insurance using the company's '' website.

Commenting on the expansion, Gary Tolman, Esurance president & CEO, suggested that having another auto insurance company to choose from benefits Tennessee drivers. Tolman added, Tennessee represents a $2.5 billion auto insurance market – good for Esurance or for any auto insurance company. We think we’ll do very well in the state, particularly in the Memphis and Nashville areas. However, any Tennessee driver will appreciate our 24/7 convenience and competitive rates.

Esurance aims to stand out in the competitive US auto insurance market by offering a personalized Internet-based system. The company believes that it achieves this because its focused on-line service makes auto insurance shopping easier for consumers through providing fast quotes online.

Because of its relatively unique customer interface, Esurance can offer its clients a wide array of discounts, including discounts for drivers insuring more than one car and for students. The company also offers discounts for drivers who own their own homes and/or pay their auto insurance premium in full.