Engage Mutual Assurance has launched an enhanced Over 50s Life Cover plan which offers policy holders and their families free advice on elderly care from care advice experts, Grace Consulting, together with help in managing a bereavement by directing them to the services of the Bereavement Advice Centre.

From GBP8 per month, the plan provides a guaranteed tax free amount which can be claimed on the death of the policyholder. Premiums are fixed for the life of the plan and cease at age 90, although cover continues until death.

Engage Mutual said that in response to customer feedback, free elderly care advice has now been included as a benefit on all new policies. The existence of the free Bereavement Advice Centre will also be flagged to new and existing Over 50s Life Cover holders.

Karl Elliott, director of marketing at Engage Mutual, said: The Engage Over 50s Life Cover aims to ease access to information and guidance on elderly care and bereavement, and choosing a nominated beneficiary speeds up administration, securing payment with a minimum of fuss at a time when the money may be most needed.