Equity Insurance Partnerships (EIP) has extended its affinity insurance partnership with First Direct, the banking brand which is a member of HSBC Group.

As per the extended alliance, EIP will continue to provide motor insurance for the bank’s 1.2m customers and will administer branded sales and service through its affinity contact centre and online quote as well as buy channels.

EIP managing director Charles Offord said that the extension highlight’s the company’s strategy of affinity growth in a number of business sectors.

"This partnership compliments our existing affinity relationships across motor manufacturing and in financial services – demonstrating EIP’s credentials as an adaptable, agile and diverse affinity solutions provider," Offord said.

The other clients of EIP include Triumph and Nissan, Santander, Renault, Honda, Mazda and Silverstone.

EIP is a trading name of Equity Direct Broking which is authorised and regulated by the Financial Services Authority.