Confie Seguros, a provider of auto insurance with an emphasis on serving Hispanic consumers, has acquired Cost-U-Less Insurance, a California-based provider of non-standard auto insurance.

Based in Sacramento, Cost-U-Less Insurance has been providing California drivers with low cost auto insurance options since 1989.

Norm Hudson, president of Cost-U-Less, will remain in that position and continue to oversee the company, said Confie Seguros.

Freeway Insurance CEO John Klaeb said that the two companies have highly complementary footprints in California.

We are very pleased to be joining with Cost-U-Less to build full coverage capabilities in the state. We are excited that Norm Hudson has joined our team. He has extensive knowledge of the insurance industry and the California market,” Klaeb said.

Freeway Insurance is a California-based subsidiary of Confie Seguros.