Intended to communicate that Clear One is not a different company

Clear Choice Health Plans has unveiled its new name, Clear One Health Plans, and brand promise.

The selection of a new name starts with a campaign to help consumers know about the company’s renewed approach to its customers, as well as introduce the new corporate website. The campaign is intended to communicate that Clear One is not a different company.

Patricia Gibford, president and CEO of Clear One Health Plans, said: “We took this opportunity develop a fresh new identity that captures the essence of our mission and the Company’s commitment to provide our members peace of mind and confidence in their health care coverage. The new logo design includes a unique blue and orange butterfly which is a key design element that conveys important corporate values such as heath, wellness, security, approachability, and caring.”

Clear One Health Plans offers health insurance, including Medicare Advantage plans, commercial plans, individual plans, and administrative services.