CAIC has appointed JoAnn Schmidt as vice president of Personal Lines to head this new Division

CAIC Holding has announced that the company will start offering personal lines coverages through its wholly-owned subsidiary, Commercial Alliance Insurance Company (CAIC), effective October 1, 2009.

CAIC has appointed JoAnn Schmidt as vice president of the Personal Lines Division to head this new Division. Ms. Schmidt brings over 20 years of experience in the personal lines industry, specialising in strategic planning, product and financial management. She has served in numerous management roles including product manager and regional underwriting manager for Kemper Insurance Companies, where she led multiple initiatives across sales, service, claims, and underwriting focusing on key business drivers, while implementing automated processes.

Most recently, in her role as manager of program business at Lincoln General Insurance, a subsidiary of Kingsway Financial, Ms. Schmidt developed and executed strategic business plans for managing general agencies such as identifying increased underwriting exposure through improved audit processes, producer management reviews, rate reviews and catastrophe management programs.

Luis Bordes, president of CAIC Holding, said: We are very fortunate to have retained the services of Ms. Schmidt, who brings extensive knowledge and experience with a proven track record of profitable results. The diversification of into other product offerings is part of CAIC’s mission to become a multi-line insurance company.

CAIC Personal Lines will specialise in offering non-standard automobile initially serving the Texas market and other selected states. Plans are on to eventually add other specialty personal lines products, claims the company.