Bradford & Bingley, in association with Engage Mutual, has extended its product portfolio by offering its customers Guaranteed 50 Plus Life Cover plan.

The partnership will see Engage Mutual and Bradford & Bingley working together to deliver a program of targeted communications to Bradford & Bingley customers.

The Guaranteed 50 Plus Life Cover offers – guaranteed lump sum payment on death; life insurance premiums from GBP8 per month; guarantee premiums will never rise and premiums will cease at age 90 but cover will continue.

Andrew Haigh, CEO of Engage Mutual, believes that the move will combine the brand and distribution of Bradford & Bingley with the service value Engage provides.

Mr Haigh added: We’ve already enjoyed considerable success distributing our Guaranteed 50 Plus Life Cover plan through a number of leading partners and we’re extremely pleased to extend our reach through another top-name financial services provider.