Bollington Insurance Brokers has drawn a £1.2m technology upgrade program including new software and call handling systems, as part of its plan to improve efficiency and customer experience.
Bollington chief executive Paul Moors said the company was responding to demand for more interactive services in an ever-increasing digital age.
The investment program comes after fresh fund provided by Bollington directors following their buyout of the business from Groupama in 2013.
The modernization program comprises installation of news software, which will allow customers to obtain online quotes for various types of insurance products, and an online chat facility so they can talk directly to contact centre staff.
Meanwhile, the insurance brokerage firm is also upgrading its telephone systems to improve call management, and has implemented changes to some of its key websites to offer easier navigation.
In order to enhance the customer experience, the company has decided to extend contact centre opening hours to include weekday evenings, Saturdays and bank holidays.
Moors said: "We are constantly looking at innovative and practical ways to benefit our customers and this significant investment in new systems will revolutionise the way we work."
"It will enable us to provide a much more efficient service to our customers in an ever-more digital age, and will set us apart from our competitors.
"All of the changes are designed to ensure we are recognised as the pre-eminent insurance broker in the specialist markets we serve."