Blue Cross and Blue Shield of Georgia has introduced two suites of preferred provider organization products called SmartSense and Premier that will provide Georgians with options for individual insurance.

The SmartSense plan is designed for consumers who are price conscious and want solid protection to cover the essentials.

The Premier plan is designed for customers who want the security of a comprehensive benefit design with lower out of pocket costs. The Premier plan provides unlimited coverage for office visits before having to meet a deductible, preventive benefits, comprehensive prescription coverage and offers the ability to add maternity coverage.

SmartSense and Premier, which Blue Cross and Blue Shield of Georgia (BCBSGa) will begin offering on July 19, 2008 are targeted towards Georgians who work for companies that do not offer health care coverage, as well as early retirees and others who want more options.

Monye Connolly, president of BCBSGa, said: These plans were designed for those consumers who recognize the importance of health coverage, but need flexibility when it comes to cost. The plans offer a variety of deductibles that will help consumers find a premium they can afford.