Company has tied up with rural co-operative banks and ventured with micro-finance institutions and NGOs

Bharti AXA General Insurance has unveiled its plans to introduce micro-health insurance to the rural market in India – reported in Hindu Business Line.

The company has tied up with rural co-operative banks and is in ventures with micro-finance institutions and NGOs, the paper quoted.

Bharti AXA expects to improve its premium income from health insurance to 20% from 5%, by launching new policies. Motor portfolio would contribute 40% and the remaining 40% would come from other segments.

Bharti AXA General Insurance is a joint venture between Bharti, an Indian business group. Bharti Group holds 74% of equity and AXA holds 26% of the equity. The company provides a range of insurance and related products and services.