Switzerland-based Baloise Group's newly founded Baloise Life (Liechtenstein) is to offer investment-linked life insurance solutions in Europe.
Baloise Group plans to increase its share of the fast-growing market for investment-linked life insurance in Europe. With this aim in mind, and given the freedom to provide cross-border services, it has chosen Liechtenstein as a base from which to develop modern life insurance products focusing on new customer requirements.
Baloise Life (Liechtenstein) will offer its investment-linked life insurance products through a number of different sales channels. Its solutions give customers considerable scope in terms of investment options as they can choose from a wide range of instruments.
By adding this location in Liechtenstein, Baloise is further expanding its presence in an attractive line of business. Operations will commence on January 1, 2008 with an initial headcount of seven.