AXA Insurance Gulf has introduced a new car insurance solution designed to provide customers with choice to select desired car insurance covers and options.

Dubbed AXA Motor Select, the product provides a reasonable entry price for insurance solutions, while targeting all customers with a car value below AED150,000 ($40,800).

The solution has been launched following a comprehensive research conducted by the company in the regional market that revealed a requirement for a more tailored made insurance solutions capable of offering added choice for customers.

AXA Gulf CEO Jrme Droesch said Motor Select helps the company to provide customers with a product at an affordable price, without compromising the quality of service.

"With this value proposition, we differ not only with our high standard insurance solutions but also with products that fulfil basic insurance needs in a professional and trustworthy way,” Droesch added.

Additional services will also be provided to the customers, including the one hour guaranteed road-side assistance and the priority repair service, under which the company start repairs on vehicle the day it is dropped at one of its approved workshops.

With branches across Bahrain, Oman, Saudi Arabia, UAE and Qatar, AXA Insurance Gulf represents the largest insurer in the Gulf Cooperation Council (GCC), and offers a range of insurance products and services for corporate, small medium enterprises (SME) and individual customers.